New Formula

At the turn of the 20th century, rhetoric was a discipline recognized by many educational institutions not only for its importance in helping individuals get a point across in casual conversation but, also as a tool for advertising, and social influence through the new and ubiquitous radios and, later, television. This tool was widely used but the term "rhetoric" and its educational departments gradually and silently amalgamated into marketing, general philosophy, ethics, sociology and theology. The ideas were the same but the language to describe this form of persuasion had changed. This is recontextualization.

There are many ways to persuade someone of an opinion. Many are superficial and have no lasting effect. Ones in common use now are to berate individuals holding opposite or perceived opposite opinions and then monopolize the conversation, either individually or socially, in order to control the amount of messages that influence the audience. This form is taken by many broadcasters of TV, radio, and, now, the internet to name the most influential. This is, in fact, a formulaic discourse used to create social control--to control messages in order to control behaviors. These messages mostly use a formula of negativity toward differences and fear of the future and the unknown.

So, please, ask yourself: Which messages are controling me? Who controls those messages? How does this person benefit by controling these messages? What other sources are out there to balance this negativity and fear?

My hope is that the answer to these questions will help YOU better understand yourself and take control of the messages you receive, be it from this website, me, God, people that say they have the answers for God, the government, or even people close to you that may want to control you. This may come in the form of turning the TV off, turning the computer off and turning to your neighbor and asking, "Does this make sense?" And, if not, why do you think that way?

If so, what messages make you so sure?

Don't take it from me, though, take it for yourself.

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